Build & Grow Your Brand Across Asia Pacific
From flagship store openings to full P&L management — strategic retail consulting for luxury and lifestyle brands entering or expanding in China, Hong Kong, and the wider APAC region.
25+
years experience
11
stores in 3 years
13
countries
25+
years experience
11
stores in 3 years
13
countries
Trusted by leading global brands
Why brands choose specialist APAC consulting
The Typical Approach
Generic market entry plans
Cookie-cutter strategies that ignore local nuance
Disconnected from landlords
Relying on third-party brokers with no direct relationships
Weak local execution
HQ-driven plans that fall apart at store level
Siloed expertise
Separate consultants for merchandising, marketing, training
Working with YG Consulting
Tailored APAC strategy
Custom market entry roadmaps built on 25+ years of on-the-ground experience in China, HK, SEA, Korea, Japan, and Australia
Direct landlord relationships
Personally established networks with key mall operators and landlords across APAC, enabling faster leasing and better terms
End-to-end execution
From lease negotiation to VM installation, staff hiring to launch-day operations — managed directly
Full-spectrum retail leadership
Merchandising, VM, marketing, training, CRM, and P&L under one experienced operator
Two decades building brands across Asia Pacific
Yvonne Gan has held senior leadership roles at some of the world's most prestigious fashion houses — from Regional Executive Director at Salvatore Ferragamo to President of Giuseppe Zanotti Asia Pacific, and VP Commercial at Canada Goose. With a career spanning buying, merchandising, marketing, VM, and full P&L management, she brings a rare breadth of operational expertise to every engagement.
B.A. Business, York University, Ontario
Fluent in English, Cantonese, Mandarin | Basic French, Shanghainese
VP Commercial & Wholesale
Canada Goose APAC
President
Giuseppe Zanotti Asia Pacific
Regional Executive Director
Ferragamo APAC
CEO, The Balancing
Bailian Group (Shanghai)
How I help brands succeed in APAC
Market Entry & Expansion
Strategic planning for entering new APAC markets — from feasibility to first store opening. Site selection, landlord negotiation, and lease management.
Brand Building & Positioning
Elevate brand perception through targeted marketing, PR, celebrity alignment, and integrated campaigns tailored to Asian consumers.
Merchandising & Product Strategy
OTB planning, assortment curation, pricing strategy, and capsule collection development for APAC markets. Exclusive product creation.
Visual Merchandising & Creative
Window concept development, VM execution, ad campaign direction, and in-store experience design that resonates locally.
Team Building & Retail Operations
Recruit, train, and develop retail teams. Build organizational structure from zero. KPI frameworks, commission schemes, and operational excellence.
Wholesale & Distribution
Identify and manage franchise partners, wholesale accounts, and distributors. Negotiate terms and build sustainable channel networks across the region.
Proven results across Asia Pacific
0+
Years of APAC experience
0
Countries managed
0+
Stores opened & operated
0
Luxury brands led at C-suite / VP level
A straightforward engagement process
Discovery Call
We discuss your brand's goals, current APAC presence, and challenges. I assess fit and outline potential approaches.
Strategic Proposal
I deliver a tailored roadmap — covering market analysis, operational plan, timeline, and investment. Clear scope, no hidden fees.
Execution & Growth
Hands-on implementation. From landlord meetings and store openings to team building and ongoing performance management.
Ready to grow your brand in Asia Pacific?
Let's start with a conversation about your goals.