Developing and expanding wholesale/franchisee business across Asia Pacific, identifying and onboarding the right distributors to operate in various markets. Overseeing 2 direct operated stores in Hong Kong, including warehousing, logistics, and full P&L. Supporting product development with the design team in Italy, and developing marketing strategies including digital, advertising, communications, and creative conception.

Prepared long-term and short-term strategies for the region with full P&L responsibility. Managed retail business in Hong Kong, Taiwan, Macau, Australia, Korea, and Japan. Opened 2 stores in Macau and 2 in Australia within one year. Took over operational functions and logistics from Imaginex (previous Greater China JV partner), reclaiming landlord relationships from third-party operators. Built a full retail operations team including Area Retail Manager, Training Director, and VM Manager.

Full responsibility for the Group's strategy execution in Asia Pacific including China, with complete P&L ownership. Personally responsible for all Asia store negotiations, lease agreements, and new openings. Developed and implemented growth roadmap with emphasis on retail network expansion. Led retail operations, merchandising, visual, communication, PR, and wholesale teams. Oversaw franchise and wholesale partner management across the region.

Triple role at China's largest state-owned retail enterprise. As CEO of The Balancing, managed 3 multi-brand stores with 200+ international luxury brands including Jil Sander, Martin Margiela, Victoria Beckham, and Stella McCartney — full responsibility for store openings, expansion, and brand development. As GM Strategy Brands, handled 60+ luxury brands across 25 department stores, 18 shopping malls, and 8 outlets. As GM Distribution, oversaw DAKS, Wedgwood, Royal Doulton, and FRED brands with capsule collections and exclusive product development for the China market.

Oversaw 13 countries including 100+ domestic stores, 6 wholesale accounts, 75 travel retail stores/corners, and direct e-commerce channels. Involved in store location selection and landlord negotiation for China stores. The company bought back shares from Imaginex (Greater China JV) and Li & Fung (SEA — Korea, Singapore, Malaysia, Thailand), and the team was expanded significantly during this transition. Set company marketing and communication strategies, managed regional advertising, A&P budget, CRM, VIP events, boutique openings, and large-scale fashion shows. Led the Retail Excellence Project for all Asia Pacific markets. Developed capsule collections and exclusive products for Asia, directed VM execution, creative windows, and ad campaigns.