Start Up Business in Asia
Launch your retail business in Asia from zero — team, stores, e-commerce, and brand development
Starting a retail business in Asia requires building everything from the ground up — teams, stores, supply chains, and brand awareness. Yvonne has launched multi-brand retail platforms in Shanghai, set up full APAC organizations, and built e-commerce channels from scratch.
The Startup Challenge in Asia
Building a retail business from zero in Asia Pacific is fundamentally different from launching in Western markets. The regulatory landscape, talent pool, consumer expectations, and digital ecosystem all require specialized knowledge. A Shanghai retail setup is nothing like a London or New York launch.
Brands need a leader who has personally recruited teams, negotiated with Chinese landlords, launched WeChat Mini Programs, and managed the day-to-day reality of building a business in one of the world's most competitive retail environments.
How Yvonne Helps Start Up Businesses in Asia
Full Business Setup
Complete business creation from zero — office setup, team recruitment, legal entity formation, supply chain, and operational systems. Built The Balancing from scratch with 22 office staff and 80 sales staff, launching 3 multi-brand stores in Shanghai (500sqm, 1,200sqm, 850sqm).
E-Commerce & Digital Launch
Launch of WeChat Mini Programs, online retail platforms, and integrated digital marketing strategies for the China and APAC market. Experience with China's unique digital ecosystem including WeChat, Tmall, and JD.com.
Brand Curation & Multi-Brand Retail
Sourcing and onboarding 200+ international brands including Jil Sander, Martin Margiela, Victoria Beckham, Stella McCartney, Marni, and Paul Smith. Created the first open-concept multi-label luxury shoe floor in Shanghai (800sqm, 26 designer brands).
Marketing & Brand Building from Zero
Event organization and brand awareness building — partnerships with British Council, OnTime Showroom, and Shanghai Exhibition Hall. PR strategy, press launches, celebrity engagement, and community building for new market entrants.
Ready to launch your business in Asia?
Book a free discovery call to discuss your goals.
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Frequently Asked Questions
How does YG Consulting help launch a retail business in Asia from zero?
Yvonne has built retail operations from the ground up multiple times — at Bailian Group in Shanghai, she managed 200+ luxury brands across 3 multi-brand stores and built a team of 100+ staff. At Canada Goose, she took over operations from a JV partner and built a complete retail team from scratch across 6 APAC markets. The process covers team recruitment, store setup, supply chain, e-commerce, and launch strategy.
What multi-brand retail experience does Yvonne bring?
As Deputy GM and CEO of The Balancing at Shanghai Bailian Group (China's largest state-owned retailer, ¥42B revenue), Yvonne managed 200+ luxury brands including Jil Sander, Martin Margiela, Victoria Beckham, and Stella McCartney across 3 multi-brand concept stores. She also oversaw 60+ brands across 25 department stores, 18 malls, and 8 outlets.
Does YG Consulting help with e-commerce setup in Asia?
Yes. At Bailian Group, Yvonne launched 3+ e-commerce platforms alongside the physical retail operations. She understands the unique digital landscape in Asian markets — from WeChat mini-programs and Tmall in China to localized e-commerce strategies for each APAC market.
What is Yvonne's experience launching multi-brand retail in Asia?
At Bailian Group in Shanghai, Yvonne launched The Balancing — 3 multi-brand concept stores (500sqm, 1,200sqm, 850sqm) representing 200+ international luxury brands including Jil Sander, Martin Margiela, Victoria Beckham, and Stella McCartney. She created Shanghai's first open-concept multi-label luxury shoe floor (800sqm, 26 designer brands). This was built from zero — team, stores, supply chain, and brand relationships.
Does YG Consulting help with team recruitment for new businesses in Asia?
Absolutely. Yvonne has built teams from scratch repeatedly — 100+ staff at Bailian Group (22 office, 80 sales), full retail operations teams at Canada Goose APAC, and complete regional organizations at Giuseppe Zanotti. She recruits across all functions: retail, marketing, merchandising, VM, PR, operations, and wholesale.
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